Untick anything here and it goes straight back to Active. Use ✕ to drop a goal entirely; a Restore button appears on the card if you want it back.

This table halved on 7 September because of a scope change, not a loss. Julian Woods is content creation only, so his accounts are no longer managed or reported here. What remains is what Chrome actually runs: Reef’s two accounts. Reef’s Instagram reads 10k followers across 1,072 posts, read live off the public profile — it has crossed the ten-thousand line, and Instagram no longer exposes an exact figure at that size. The exact Facebook count is still only rounded — Business Suite now displays 9.4K, up from 9.3K yesterday — so that row keeps its 3 Aug exact value. The number that matters for the retainer is on the Reports tab: 533.0K views, 1.4K follows and 18,084 page visits.

Every Reef bar was read live this morning. Window 16 Aug – 12 Sep: views 533.0K (▲61.3%), viewers 239.7K (▲56.7%), interactions 2.4K (▲954.6%), visits 16.7K (▲1.1K%), follows 1.4K (▲3.9K%). Four of the five headline metrics rose on yesterday’s read — only views eased, and only because two very large mid-August days have rolled out of the 28-day window. The reel tail bottomed and held: 251 follows on 6 Sep, 238 on 7 Sep on the biggest view-day the page has ever had (48,393), then 114, 85, 79 — and 112 and 108 on 11 and 12 Sep off no new feed post at all. Read the absolutes rather than the percentages; Meta’s comparison window rolls forward daily.

The format rule now has a clean control. The four reels in the window did 26,872, 7,781, 7,730 and 2,959 views. The one carousel — posted 9 Sep at 6:01pm, into the same audience, in the same fortnight — has done 1,681 views, 703 reach and 12 interactions. That is roughly 16× between the best reel and the carousel, on the same page. 2026 benchmarks put food and beverage brands at 3.0–3.5% engagement on TikTok and 2.0–2.5% on Instagram, and Socialinsider’s Q2 2026 read has carousels at 0.50% against reels at 0.48% across Instagram as a whole — so carousels win on interaction rate and lose badly on reach. Reach is not the problem here; the reply underneath it is — the whole 20-item comment queue is still unanswered.

Reef’s shelf is still empty. The last feed post was the “sushi bar or seafood grill” carousel at 6:01pm on Wed 9 Sep, which has managed 1,681 views and 12 interactions in five days; the only things published since are two stories, Sat 12 Sep (174 views) and Sun 13 Sep (155). From here the calendar holds nothing bespoke until the shoot on Fri 25 Sep — only the two broken recurrences, the next of which lands wrong at 5:00am on Wed 16 Sep. 7 September remains the biggest day the page has ever had at 48,393 views and 238 follows, carried by a reel posted six days earlier — and the days after fell to 26,220, 15,782 and 8,796 before settling at 14,760 and 13,772. That is what an empty calendar looks like on the graph. Julian has come off this chart — content creation only from 7 Sep.

The Gross column is what each engagement generated; To Chrome is what reaches you. They differ on one line only — MDGA, where $882 of the $1,260 pool stays with the venture and $378 comes across at your 30%. Retainers and freelance pass through whole. The Shivers line is unchanged in value but still unresolved: the client rejected the audio on 4 Aug, you asked for detail the same morning, and forty-one days later no answer has come back — re-confirmed against the full thread this morning, with no reply and no auto-reply. Murad’s message of 28 Jul confirms the invoice was already forwarded to their accounting team — the money is queued, the audio is what is blocking it. If it were written off entirely, July drops to $4,378. The reason to settle it this week is unchanged and getting older: Triangle Group’s brand manager has asked, in writing, what multicam setup Chrome runs — and your one unresolved job is a multicam job with an open audio complaint on it.

Kept for the record. No further months will carry a commission line.

Normal cycle: both retainers invoiced Monday, paid Wednesday. That broke on 24 Aug and is still only half repaired — the 8 Sep run went out a day late, Reef paid, and Julian’s is now five days past its Wednesday. Habstrakt was the good news and has stopped being it: a one-off invoiced on 8 Sep appeared to pay inside two days, but the PayPal receipt was for an eCheque that the sender’s bank declined on 12 Sep. A receipt is not cleared funds — worth remembering the next time one arrives. The next scheduled window, Mon 21 Sep, is the day you land back from Melbourne, so write those invoices before you fly. Invoice 2 Go leaves no Gmail trace, so this board can only ever confirm a send’s absence from Sent Mail, not its presence. Four items remain unpriced: HABBY (13 hrs worked), the TASTE CLUB SHOW worked on Sat 12 Sep, the submerge event, and Melbourne. Car insurance has now charged on the 23rd three months running, so monthly is the working assumption.

30% is the buffer rate already used across this dashboard. Move it to a separate account the day the money clears — what's in the "usable" column is what the business actually has.

No GST component is being withheld — Chrome isn't registered yet, so every dollar invoiced is revenue, not part-tax. That changes the day you cross $75,000. Note that suppliers are charging you GST: the Leif Oh Leif bill carries $163.64 of it and Claude's A$34.00 includes $3.09, confirmed on receipt #2600-5879-9507.

The tracker’s $164/mo line understates real spend by $91.47/mo — $1,098/yr — because Metricool, Adobe and ChatGPT were never added. Claude bills A$34.00, not $35 (receipt #2600-5879-9507), so software is $255.47 and all-in $365.47; fix both the tracker and the calendar. No outstanding failed subscription payment: the 30 Aug Anthropic decline settled on 31 Aug and the 2 Sep Workspace charge cleared. The only failed payment on the board is inbound — Habstrakt’s eCheque, declined 12 Sep. Nothing charges today; ChatGPT’s $29.99 and the gym both go tomorrow. The gym ($38, Tuesdays) and fitness app ($30, 3rd) are on the calendar but in neither list. Not included: the paid Leif bill, Melbourne, the submerge event, the TASTE CLUB SHOW, or HABBY.

14 Sep 2026 — 76 of 365 days into the FY (20.8%). Confirmed cash is still where last week left it. Habstrakt’s $800 was declined by the sender’s bank on 12 Sep and has not been retried, so confirmed cash stands at $5,378 (9.8%) against 20.8% of the year gone. Booked revenue is unchanged at $8,228 — July’s $5,028 plus September’s four invoices, all sent on 8 Sep: Reef $1,000, Julian $1,000, Habstrakt $800 and What So Not $400 — which is 15.0%. Only one of the four has paid; Julian’s is five days overdue, What So Not’s is unpaid and Habstrakt’s has bounced, so three remain booked, not confirmed. The evidence gap is unchanged: the one September document Gmail held was the Habstrakt receipt, and a second PayPal notice has contradicted it — every other line rests on your word alone. Still unbilled: the four show shoots at $500, forty-four days on, and HABBY’s thirteen hours with no rate. The Shivers $650 is disputed and forty-one days unanswered.

Retainer columns model the current $1,000/fortnight × 2 arrangement (26 paydays inside the FY). August finished with one payday — the 24 Aug run was never sent and the month has closed, so that $4,000 is booked but permanently unbilled to it. September broke that pattern and then stalled: $3,200 invoiced, but only $1,000 confirmed in, with the next window on 21 Sep, mid-Melbourne. December has no upside left now Subtronics is gone; Matroda replied on 9 Sep and the November tour is still ahead of its booking window. Commission is closed — July’s $378 is the only one this table will ever carry. Of September’s freelance $1,200, none is confirmed: Habstrakt’s $800 bounced on 12 Sep and What So Not’s $400 is unpaid.

Three live arguments for putting scope in writing. Shivers: no acceptance clause, an audio complaint on 4 Aug, $650 unpaid forty-one days later with the money sitting in their accounting team. Billing: both invoice events sat on the calendar on 24 Aug and neither was raised; the 8 Sep run did go out, but only one of the four has actually settled — one is overdue, one unpaid and one bounced. HABBY: thirteen hours worked on 5 Sep with no rate, scope or paperwork — and the TASTE CLUB SHOW on 12 Sep was worked the same way, so that is now two jobs delivered with nothing on file. Julian’s scope changed on 7 Sep, is still verbal, and his payment is now five days late, which makes it the most urgent of the three.