Today Wed 23 Sep 2026
Murad says Shivers pays this week.
The $2,000 of retainer invoices is now two days late.Nothing else came in overnight and the only thing sent was your Monday bump to Murad. Reef’s tuna-cut reel did 9,028 views in its first twelve hours, and Reef’s week is finally booked — through Saturday only.
CHROME AGENCY and REEF CONTENT calendars, read live. Ten Reef posts were booked on Monday for Wed–Sat, and today’s 5:00am Wednesday instance is gone. From Sunday to 21 October only the two recurrences remain.
Built 23 Sep 2026 from live Calendar, Gmail, Meta Business Suite, Instagram and TikTok. Gmail: one real reply (Murad, Shivers payment expected this week), no prospect reply, payment, bounce or charge; Sent Mail holds only your 22 Sep bump to Murad. Read live: Reef’s 28-day Facebook window to 21 Sep, post table, messaging and home queue; @reefgasworks (10,153 followers); @chrome.agenzy and @chrome.agency. Not read: Reef’s Instagram analytics (Business Suite toggle) and Chrome’s Facebook page (no URL on file).
To-do — today
Only what matters today, plus the four standing workstreams.
Tap a row to tick it · ⊘ strikes it out but keeps it · ✕ removes it · type in any box to add your own. Everything you change is saved and follows you to your phone.
Chase-ups
Sent and unanswered, oldest first. Day counts as at 23 Sep 2026.
| Who | What | Waiting | Action |
|---|---|---|---|
| Taki Nulight | Proposal 17 Mar · never bumped | 190 days | Close it out |
| Henley Halem | Reply drafted 14 Jun, never sent | 101 days | Close it out |
| Loaf Stafford | Proposal 15 Jul · $1,500/mo · never bumped | 70 days | Close it out |
| Reef — Ryan | Growth plan draft, unfinished since 20 Jul | 65 days | Finish it |
| Boat Wings | Proposal 24 Jul · never bumped | 61 days | Close it out |
| JOJ Finance — Antoniette | Sent 23 Aug · bare link, no note | 31 days | Close it out |
| Pier 88 | Sent 31 Aug · auto-reply only | 23 days | Nudge |
| Mexicali | Cold open 7 Sep · two venues | 16 days | Nudge |
| Warehouse 25 | Cold open 7 Sep · distillery + events | 16 days | Nudge |
| Fat Dumpling | Bumped 8 Sep · no reply | 15 days | Nudge |
| SH Brewing Co | Cold open 10 Sep · no reply | 13 days | Nudge |
No prospect replied, so nothing comes off. All eleven threads re-checked against Gmail this morning; the only human reply in the inbox is Murad on Shivers, which is a payment, not a pitch. Pier 88 is still an auto-reply only. No new proposals went out and no mailer-daemon bounce arrived. Matroda stays off this list — that thread is fourteen days on you.
Waiting
Names only — open the thread for the detail.
Content
August 2026 1 – 31 Aug · closed — the month has ended
Active goals
Tick one off and it moves into Completed below. Ticks are saved and re-applied after the 7:00am rebuild each morning, so the board carries over day to day. These are August goals and August has closed — they need re-setting for September.
Completed
Untick anything here and it goes straight back to Active. Use ✕ to drop a goal entirely; a Restore button appears on the card if you want it back.
Roster at a glance
Active clients
Tap any client for full analytics & details
content creation only
Freelance / one-off
Recently ended
Per-client performance snapshots. Live audience figures pull where available; cells marked "to log" are ready for the next monthly data pull.
Report cards
Tap any account for the full report
Portfolio content output — this cycle
Reef’s week is finally on the calendar. Ten posts were booked on 22 Sep for Wed–Sat: three story pushes today plus a 6:00pm burger reel, a cocktail reel Thursday, a bookings carousel Friday. From Sunday to 21 Oct nothing bespoke is booked — only the two recurrences. Tuesday’s tuna reel (9,028 views overnight) shows what a fed feed does.
Sole trader · AUD · GST not registered yet. Figures from your Finance Tracker (July 26).
By month FY26–27 to date · September is live
Day 23 of 30. $3,200 invoiced, $1,000 received, and the 21 Sep retainer invoices are two days late and still unwritten. Habstrakt’s $800 failed outright on 17 Sep; Julian’s $1,000 is twelve days overdue. The one good movement: Murad says Shivers’ $650 should land this week.
| Sent | Who | Status | Amount |
|---|---|---|---|
| Tue 8 Sep | Reef retainer | Paid | $1,000 |
| Tue 8 Sep | Habstrakt | Payment failed 17 Sep | $800 |
| Tue 8 Sep | Julian retainer | Overdue · 12 days | $1,000 |
| Tue 8 Sep | What So Not | Unpaid | $400 |
| Mon 21 Sep | Reef + Julian retainers, due | Not sent · 2 days | $2,000 |
| Total | 4 invoices in one day, then a missed day | $3,200 |
September has repeated August’s mistake. The 21 Sep invoice day passed and Sent Mail still holds no invoice — the only outbound since 10 Sep is your 22 Sep bump to Murad. Habstrakt is a failure, not a delay: PayPal receipted an eCheque on 10 Sep, the bank declined it on 12 Sep and PayPal confirmed it failed on 17 Sep. Ask Adam Jouneau for a direct transfer. Reef’s $1,000 is still the only money in this month.
Write the two retainer invoices, clear the four show shoots, price HABBY and re-collect Habstrakt by transfer, and the month closes above projection. If Shivers lands this week it is July money, not September’s.
Closed 31 Aug. $4,500 booked and not one invoice issued — the month the billing habit broke.
Three things carried into September and all three are still open.
The August MDGA share was due 31 Aug and no figure was ever supplied. The profit share closed on 7 Sep, so ask Julian whether an August share was owed — in the same email as the invoice you owe him.
The first month of FY26–27 and the only one with every line settled. $5,028, one line still disputed.
| Line | Status | To Chrome |
|---|---|---|
| Reef retainer $1,000 × 2 fortnights | Paid | $2,000 |
| Julian retainer $1,000 × 2 fortnights | Paid | $2,000 |
| MDGA profit share 30% of $1,260 | Paid | $378 |
| Shivers Brisbane audio flagged 4 Aug | Payment promised this week | $650 |
| Total booked | $5,028 |
It is the only month on the books where every line settled, so it is the benchmark for what a full month produces.
You bumped Murad on 22 Sep and he replied at 3:08am on 23 Sep: the tax issue was resolved by their Australia team last week and they hope payment hits this week. It stays booked until the money arrives.
October onward is retainer projection only — see the month-by-month table further down this tab.
Retainers — the recurring base $2,000 a fortnight · 26 paydays · $52,000 a year
Two clients on identical fortnightly retainers. This is the floor everything else sits on top of. Both 21 Sep invoices are still unwritten.
Julian’s retainer — what to watch
Where these figures come from
Total position — every profit line
Every source of income side by side. July is the only month with all four lines settled, so it's the honest picture of what a full month actually produces. The MDGA commission line closed on 7 Sep and July is the only month it ever paid.
| Source | Type | Gross | To Chrome | Status |
|---|---|---|---|---|
| Reef Gasworks | Retainer | $2,000.00 | $2,000.00 | Invoiced |
| Julian Woods | Retainer | $2,000.00 | $2,000.00 | Invoiced |
| MDGA profit share · your 30% · arrangement ended 7 Sep | Commission | $1,260.00 | $378.00 | Settled — then closed |
| Shivers — multicam | Freelance | $650.00 | $650.00 | Payment expected this week |
| July total | $5,910.00 | $5,028.00 |
Gross is what each engagement generated; To Chrome is what reaches you. They differ only on MDGA, where $378 of the $1,260 pool came across at 30%. Shivers is finally moving: Murad wrote on 23 Sep that the tax issue is resolved and payment should hit this week. The audio question from 4 Aug was never answered, so confirm the invoice details when you reply. Written off, July would drop to $4,378.
All four lines in · $650 due this week
$2,000 confirmed of $4,500 booked · scalp still unrecorded
Retainers + known freelance + July commission (now closed)
Take-home uses the reconciled $366/mo spend and a 30% tax buffer; there is no commission line to add any more. August closed about $317 down. September is twenty-three days in with $3,200 invoiced, $1,000 confirmed and $2,000 of retainer still unbilled. The FY projection assumes both retainers run and excludes unbilled work. Melbourne and the submerge event remain unpriced.
Leif Oh Leif — INV-0041, paid and closed
July 2026 — the last fully settled month
August final: $2,000 in, $4,500 booked, zero invoices issued, about $317 down after the Leif bill. The Sat 1 Aug show shoot is still unsent fifty-three days on. September: $3,200 invoiced, $1,000 in, and a further $2,000 due 21 Sep still unwritten.
Typical 2-payday month · both retainers billed fortnightly
MDGA commission — closed
The 30% profit-share arrangement with Julian ended on 7 Sep 2026 at Joshua’s direction. Julian is now a straight $1,000/fortnight retainer. July is the only month it ever settled, and that money was real, so it stays on the books as history.
Kept for the record. No further months will carry a commission line.
MDGA — what closing the profit share changes
Upcoming cashflow — next 6 weeks
| Date | Item | Type | Amount |
|---|---|---|---|
| Overdue | Show shoot — 4 invoices, still unsent · Don Darkoe, 1800blkout, Flowidus, Ekko + Sidetrack · 53 days | Income | +$500.00 |
| Tue 8 Sep | Reef retainer — invoiced and PAID · confirmed by Joshua, no Gmail trace · tax not yet set aside | Income | +$1,000.00 ✓ |
| Tue 8 Sep | Julian retainer — invoice sent · payment due 9 Sep · twelve days overdue | Income | +$1,000.00 |
| Tue 8 Sep | What So Not — invoice sent · booked, not confirmed | Income | +$400.00 |
| Thu 17 Sep | Habstrakt — PayPal confirms the payment FAILED · eCheque receipted 10 Sep, declined 12 Sep · ask for a bank transfer | Failed | $0 of $800 |
| Mon 21 Sep | Reef + Julian invoices — NOT SENT · second missed invoice day in four weeks · still unwritten 23 Sep | Missed | +$2,000.00 |
| Tue 22 Sep | Invoice 2 Go $50 + gym $38 · calendar charges | Subscription | −$88.00 |
| TODAY, Wed 23 Sep | Car insurance · fourth month running on the 23rd | Subscription | −$110.00 |
| This week | Shivers — payment promised · Murad, 23 Sep 3:08am: tax issue resolved, “hoping for payment to hit this week” | Income | +$650.00 |
| Fri 25 Sep | REEF SHOOT · 4:00–7:00pm · covered by the retainer | Delivery | — |
| Sat 26 Sep | submerge event · 6:00–11:30pm · billable status unknown | Income | unpriced |
| Tue 29 Sep | Gym | Subscription | −$38.00 |
| Wed 30 Sep | Claude · receipts show A$34.00; calendar says $35 | Subscription | −$35.00 |
| Fri 2 Oct | Google Workspace | Subscription | −$45.00 |
| Sat 3 Oct | Fitness app | Subscription | −$30.00 |
| Mon 5 Oct | Next invoice day — Reef + Julian · the 21 Sep pair will be two weeks old if still unwritten | Admin | +$2,000.00 |
| Mon 12 – Thu 15 Oct | Adobe $30 · ChatGPT $29.99 · gym $38 (13 Oct) | Subscription | −$97.99 |
| Sun 18 – Thu 22 Oct | Metricool $33 · Reef + Julian invoice day 19 Oct · gym $38 · iCloud $14.99 · Dropbox $18.49 · Invoice 2 Go $50 | Mixed | +$2,000 / −$154.48 |
Normal cycle: both retainers invoiced Monday, paid Wednesday. That broke on 24 Aug and again on 21 Sep. Invoice 2 Go leaves no Gmail trace, so this board can only confirm a send’s absence from Sent Mail. Four items remain unpriced: HABBY (13 hrs), the TASTE CLUB SHOW (12 Sep), the submerge event and Melbourne.
Budgeting — what to set aside
30% is the buffer rate already used across this dashboard. Move it to a separate account the day the money clears — what's in the "usable" column is what the business actually has.
| Payment received | Set aside 30% | Usable | When |
|---|---|---|---|
| $125 — one show-shoot act | $37.50 | $87.50 | Per act, per invoice |
| $500 — show shoot, all 4 acts | $150.00 | $350.00 | Sat 1 Aug · still not invoiced |
| $650 — Shivers multicam | $195.00 | $455.00 | Promised this week |
| $800 — Habstrakt | $240.00 | $560.00 | Payment failed 17 Sep — nothing to split |
| $400 — What So Not | $120.00 | $280.00 | One-off · invoiced 8 Sep |
| $1,000 — what has actually landed this month | $300.00 | $700.00 | Reef 8 Sep · nothing moved |
| $2,000 — full payday | $600.00 | $1,400.00 | Both retainers · every 2nd Wed |
| $4,000 — 2-payday month | $1,200.00 | $2,800.00 | Typical month |
| $378 — July MDGA commission | $113.40 | $264.60 | 30% of a $1,260 pool |
| $5,028 — July actual | $1,508.40 | $3,519.60 | Retainers + Shivers + commission |
| $6,000 — 3-payday month | $1,800.00 | $4,200.00 | Dec 26 & Jun 27 |
| $54,728 — FY26–27 projected | $16,418 | $38,310 | Full year |
No GST component is being withheld — Chrome isn't registered yet, so every dollar invoiced is revenue, not part-tax. That changes the day you cross $75,000. Note that suppliers are charging you GST: the Leif Oh Leif bill carries $163.64 of it and Claude's A$34.00 includes $3.09, confirmed on receipt #2600-5879-9507.
Sole trader income is taxed as personal income. Modelled on FY26–27 projected revenue of $54,728 less $3,078 of deductible software.
Rates used (FY26–27): nil to $18,200 · 15c to $45,000 · 30c from $45,001 · plus 2% Medicare levy. The 16c rate dropped to 15c on 1 Jul 2026.
At this income level 30% is a deliberate over-save, not the real rate.
The blended rate is low because the first $18,200 is tax-free and the next $26,800 is only 15c, but every dollar above $45,000 taxable costs 32c. Keeping the rule at 30% lets the buffer scale. Actual set-aside to date is $600, moved 11 Aug — $300 is owed to it from this month’s $1,000, and $195 more if Shivers lands.
How this tax estimate was built
Company spending — every month
| Item | Amount | Charged | In tracker? |
|---|---|---|---|
| Invoice 2 Go | $50.00 | 22nd · charged 22 Sep · next 22 Oct | Yes |
| Google Workspace | $45.00 | 2nd · charged 2 Sep, cleared · next 2 Oct | Yes |
| Claude | $34.00 | 30th · A$34.00 by receipt · next 30 Sep | Tracker & calendar say $35 |
| Metricool | $33.00 | 18th · charged 18 Sep · next 18 Oct | Missing |
| Adobe | $30.00 | 12th · charged 12 Sep · next 12 Oct | Missing |
| ChatGPT | $29.99 | 15th · charged 15 Sep · next 15 Oct | Missing |
| Dropbox | $18.49 | 21st · charged 21 Sep · next 21 Oct | Yes · logged as $19 |
| iCloud | $14.99 | 21st · charged 21 Sep · next 21 Oct | Yes · logged as $15 |
| Software subtotal | $255.47 | ||
| Car insurance | $110.00 | 23rd · charges today · 23 Jul, 23 Aug, 23 Sep | Monthly, confirmed by pattern |
| All-in monthly | $365.47 |
The tracker’s $164/mo understates real spend by $91.47/mo because Metricool, Adobe and ChatGPT were never added; Claude bills A$34.00, not $35. No failed subscription payment is outstanding — the 23 Sep Gmail sweep found no charge or failure notice. The gym ($38, Tuesdays) and fitness app ($30, 3rd) are on the calendar but in neither list.
Two paydays, all-in spend, 30% buffer
Two paydays + Shivers + the $378 commission
These use the reconciled $365 all-in spend, so "left to draw" runs $201 lower than the $2,636 take-home tile, which is still on the tracker’s $164 line. Neither column carries the paid Leif one-off, and neither describes August or September, both of which lost an invoice day.
Financial year — FY26–27 1 Jul 2026 – 30 Jun 2027
23 Sep 2026 — 85 of 365 days into the FY (23.3%). Confirmed cash is $5,378 (9.8%) and has not moved in fifteen days. Booked is $8,228 (15.0%) — July plus the four 8 Sep invoices, of which only Reef’s has paid. The unwritten 21 Sep pair would add $2,000 to booked; Shivers landing would move July’s $650 from booked to confirmed.
| Month | Paydays | Retainers | Freelance / other | Total | Status |
|---|---|---|---|---|---|
| Jul 2026 | 2 | $4,000 | $1,028 | $5,028 | Closed · Shivers $650 due this week |
| Aug 2026 | 1 | $4,000 | $500 | $4,500 | Closed · 0 invoices sent |
| Sep 2026 | 2 | $4,000 | $1,200 | $5,200 | Day 23 · 21 Sep run unsent |
| Oct 2026 | 2 | $4,000 | — | $4,000 | Projected · next run Mon 5 Oct |
| Nov 2026 | 2 | $4,000 | — | $4,000 | Projected · Matroda tour unpriced |
| Dec 2026 | 3 | $6,000 | — | $6,000 | Projected · Subtronics lost 2 Sep |
| Jan 2027 | 2 | $4,000 | — | $4,000 | Projected |
| Feb 2027 | 2 | $4,000 | — | $4,000 | Projected |
| Mar 2027 | 2 | $4,000 | — | $4,000 | Projected |
| Apr 2027 | 2 | $4,000 | — | $4,000 | Projected |
| May 2027 | 2 | $4,000 | — | $4,000 | Projected |
| Jun 2027 | 3 | $6,000 | — | $6,000 | Projected |
| FY total | 26 | $52,000 | $2,728 | $54,728 |
Retainer columns model $1,000/fortnight × 2 (26 paydays in the FY). August finished with one payday and its $4,000 is permanently unbilled to it. September: $3,200 invoiced, $1,000 in, 21 Sep unsent. Of September’s freelance $1,200 none is confirmed — Habstrakt failed, What So Not unpaid. Commission is closed; July’s $378 is the only one this table will carry.
GST — where you sit against the $75,000 threshold
Business setup, tools, contracts and standing operating docs for Chrome Agency.
Tool stack
Invoice 2 Go · Finance Tracker (Sheets) · supplier bills via Xero · PayPal (Habstrakt eCheque failed here, confirmed 17 Sep)
Metricool · Adobe · Claude · ElevenLabs (client audio) · Square (Reef email marketing)
Google Workspace · Dropbox · iCloud
Contracts & documents
| Document | Type | Status |
|---|---|---|
| Service Agreement — The Content Engine | Template | Active template |
| Chrome SOPs | Operations | On file |
| Josie Aplin — Management Agreement | Contract | Void 16/07/26 |
| Reef Gasworks — retainer | Contract | Verbal / to formalise |
| Content-creation retainer · see Clients tab | Contract | Verbal — and payment 12 days overdue |
| 30% profit-share commission | Contract | Ended 7 Sep — retainer only |
| HABBY — Sat 5 Sep, 13 hours | Booking | Worked with no scope, no rate, nothing on file |
| TASTE CLUB SHOW — Sat 12 Sep, 1 hour | Booking | Worked 12 Sep · still no rate on file |
| submerge event — Sat 26 Sep, 5.5 hours | Booking | Billable status unknown · 3 days out |
| Pier 88 — proposal sent 31 Aug | Proposal | Sent with PDF · 23 days · nudge overdue |
| Subtronics tour — Triangle Group | Proposal | Closed 2 Sep — crew booked months ago |
Three live arguments for putting scope in writing. Shivers: no acceptance clause turned an audio note into a fifty-day wait — payment is only now promised. Billing: two invoice days missed in four weeks. HABBY and TASTE CLUB: two jobs worked with no rate on file. The content-creation retainer is still verbal and its payment twelve days late — the most urgent of the three.
Standing priorities
The pipeline that turns cold Brisbane music & hospitality prospects into signed retainers — plus the checklist every new client runs through.
Sales pipeline
Open proposals
Rechecked live, 23 Sep 2026. No prospect replies and no bounces. Matroda is the only live negotiation, fourteen days waiting on you. No cold send since SH Brewing on 10 Sep. JOJ is at thirty-one days; five bumps are owed; the six oldest have never been bumped.
| Prospect | Type | Deal | Stage |
|---|---|---|---|
| Subtronics × Pitch Control | Tour media | $1,500–$3,000 | CLOSED 2 Sep — crew already booked |
| SH Brewing Co — Sonia | Hospitality · venue content | TBC | Cold open 10 Sep — 13 days, nudge overdue |
| Mexicali — two venues | Hospitality · venue content | TBC | Cold open 7 Sep — 16 days, nudge overdue |
| Warehouse 25 — distillery + events | Hospitality · venue content | TBC | Cold open 7 Sep — 16 days, nudge overdue |
| Pier 88 — William Gunn Jetty | Hospitality · venue content | TBC | Sent 31 Aug — 23 days, nudge 13 days overdue |
| JOJ Finance Group — Antoniette | Finance · marketing launch | TBC | Sent 23 Aug — 31 days, close it out |
| Freddies | Café · social | TBC | Verify send |
| Sunnyside Sliced | Café · social | TBC | Verify send |
| Boat Wings — Greg Kay | Hospitality · social | TBC | Sent 24 Jul — 61 days, never bumped |
| Fat Dumpling | Restaurant · social | TBC | Bumped 8 Sep — 15 days, nudge overdue |
| Loaf Stafford | Café/bar · social + ads | $1,500/mo | Sent 15 Jul — 70 days, never bumped |
| Sancho's | Restaurant · social + ads | $1,500/mo | 13 Jul send BOUNCED — resend |
| Matroda — 2night Global | Tour media | TBC | REPLIED 9 Sep — case studies owed, 14 days |
| Taki Nulight — Red Light Mgmt | Tour media | TBC | No reply — sent 17 Mar, 190 days |
Follow-ups needed
Rechecked live against Sent Mail + Inbox, 23 Sep 2026 — no prospect replies and no bounces. Matroda is fourteen days waiting on you; all day-7 dates have passed unsent.
Half-done proposals
Unfinished drafts sitting in Gmail — rechecked 23 Sep, both still sitting exactly as they were.
New-client onboarding checklist
Mirrors the Content Engine scope. Lines earned the hard way: capture every handle at kick-off; get a named contact, not a shared inbox; set a follow-up date the day a proposal goes out; check the send delivered; agree who answers comments and DMs; cap every recurring promo; put the billing date in writing; agree a rate before the day is booked; and treat a payment receipt as a promise, not cash.
Refreshed automatically at 7:00am each weekday from live Calendar, Gmail and social data. Ask me to "refresh the dashboard" any time and I'll re-pull outside the schedule.
Social analytics for Chrome's own channels plus the total audience you manage across every client account. Live figures pull where a channel is connected; anything marked Connect is ready for a one-click live pull.
Chrome Agency — own channels
Audience under management
Only Reef’s two accounts are managed here. The exact Instagram count, 10,153 across 1,076 posts, was read off the public profile this morning. Facebook is only exposed rounded (9.8K), so that row keeps its 3 Aug exact value.
Portfolio movement
Every Reef bar was read live on 23 Sep, window 25 Aug – 21 Sep. Read the absolutes, not the percentages — the comparison window rolls daily. The tuna reel is now the best post in the window by more than double, and 21 Sep itself did 23,162 views and 105 follows. Link clicks, 155 and falling, remain the weak line against 22.6K visits.
Get Chrome's own channels moving
3 strategy moves + 8 shoot-ready ideas to break the dormancy across @chrome.agenzy (IG — 212 followers, 0 posts ever, read live 23 Sep), Chrome Agency (FB) and @chrome.agency (TikTok — 30 followers, 4 videos, 72 total likes, read live 23 Sep; per-video view counts from 4 Sep).
The cameras are already out on Fri 25 Sep (Reef shoot, 4:00–7:00pm) and Sat 26 Sep (submerge). Film two weeks of Chrome content in the same sittings. No deep-work block is booked to 21 Oct — make one recur.
Metricool’s 2026 Instagram study has Reels at more than 4× the interactions of single images, best at 7–15 seconds. Reef’s own week proves it harder: the tuna reel at 9,028 against Monday’s carousel at 1,028. Ship reels for reach, carousels for saves.
2026 LinkedIn data (ContentIn) puts personal profiles at 8× the engagement of company pages posting the same thing, and Metricool has native documents as the best format at 7.00%. Case studies, before/after and behind-the-scenes beat sector average — you have all three this week.
8 ideas — ready to shoot
Behind-the-scenes from the forty-plus hours already on the card — client sessions, Rampage, HABBY SHOWS and Friday’s Reef shoot. Gear, direction, the 10pm pack-down. All of the footage exists.
Reef’s record weekend: 6 Sep 43,446 views and 251 follows; 7 Sep 48,393 and 238, then the honest fall to 26,220, 15,782 and 8,798 as the tail ran out.
Fast text-on-screen reveal: "587K views in 28 days. $0 ad spend. Here's how." Pull straight from the Reports tab — no new data needed, just a cut.
The honest version: two missed invoice days in four weeks, a payment receipt that turned out to be a bounced eCheque, and a CEO reply in fourteen minutes that still lost the job. Founder-led, almost no production.
A page doing 587K views a month with a 6.7% response rate, twenty comments unanswered and 155 link clicks against 22.6K visits. Hospitality-specific, first-hand.
One account, two days apart: tuna reel 9,028 views against the Spring carousel at 1,028. Name what the winner has — a face, a knife, a reason to come in this week.
Same structure as Chrome’s best-ever post (1,094 views). Four videos average 913 views on a 30-follower base; the account is reachable and only a post is missing.
Short quote from Reef once the retainer is formalised in writing. Low-effort trust signal for prospects currently sitting at "proposal sent."